Bluebox Entertainment's logo plays on the basic geometry of a cube (squares =p). Its incredibly simplistic, but works nicely with the inclusion of its 'reflection' below the shape itself. It presents what i feel to be a very strong and solid image - sending a message of strength and reliability through the logo.
Microsofts 3rd generation gaming console the Xbox 360 uses a logo which is an example of good use of a circle. The name of the product directly links with the logo through the shape (sphere) used. In comparison to the logo for the previous console, the Xbox.
The original Xbox was a black console, whereas the 360 was white. This change was represented in the logo. But the main change was taking the already existing logo and wrapping it around a sphere, representing 360 degrees.
I felt that this was an effective solution to the issue - taking the logo that the consumers were already familiar with, and adapting it into the new one.
The original Xbox was a black console, whereas the 360 was white. This change was represented in the logo. But the main change was taking the already existing logo and wrapping it around a sphere, representing 360 degrees.
I felt that this was an effective solution to the issue - taking the logo that the consumers were already familiar with, and adapting it into the new one.
I dont agree with Def Leppard's use of the triangle in their logo, i dont fell that i works well with the imagery at all. It comes off as chaotic, and seems meaningless.
I think that of the 3 shapes the triangle would be the hardest to adapt to a logo. I think that it would have to represent something for it to work effectively within the image.
Reading Response:
A plumber would need an identity that clearly states why you should choose him over any other plumber.
Reliable, good work ethic and friendly would be a way to appeal to potential customers. The need to differentiate from the stereotypes is at fore in this particular case, everyone's heard a story about a dodgy tradesperson ,and you dont want to be suspect of that due to your companies appearance through their logo. A healthy advertising campaign would also assist, a quote like 'your local friendly plumber' will only do so much whereas 'reliable, efficient and friendly - plumbers inc' (etc) would send more of a message i feel.
But im terrible at slogans..
Difference between logo design/corporate identity/branding?
Logo Design is a part of corporate identity/branding - a tool used for the instant recognition of the brand or company (McDonald's 'golden arches').
Corporate Identity is the representation of the company's identity as a whole.
Branding is where your product is viewed as the only product that meets the consumer's needs for that particular niche of the market.
I think that of the 3 shapes the triangle would be the hardest to adapt to a logo. I think that it would have to represent something for it to work effectively within the image.
Reading Response:
A plumber would need an identity that clearly states why you should choose him over any other plumber.
Reliable, good work ethic and friendly would be a way to appeal to potential customers. The need to differentiate from the stereotypes is at fore in this particular case, everyone's heard a story about a dodgy tradesperson ,and you dont want to be suspect of that due to your companies appearance through their logo. A healthy advertising campaign would also assist, a quote like 'your local friendly plumber' will only do so much whereas 'reliable, efficient and friendly - plumbers inc' (etc) would send more of a message i feel.
But im terrible at slogans..
Difference between logo design/corporate identity/branding?
Logo Design is a part of corporate identity/branding - a tool used for the instant recognition of the brand or company (McDonald's 'golden arches').
Corporate Identity is the representation of the company's identity as a whole.
Branding is where your product is viewed as the only product that meets the consumer's needs for that particular niche of the market.
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