Saturday, March 15, 2008

Myer competition..



David Jones is a higher market choice than Myer in my opinion, but i guess it closest to it in the market in some respects. Similar clients, similar prices and similar stock. Whereas David Jones is more of a metropolitan-based company - whereas Myer spans into the smalller centres (ala Wagga)



Target is lower market than Myer, more of a generalist store, and cheaper. More relatable to Big W rather than Myer. But they have more of an appeal to the general public than Myer due to their prices, although the service isnt as good at times... But then again all they're trying to do is sell you stuff at Myer.



Kmart is similar to Target in the sense that they appeal to a different client again, but Kmart is different to Target through its products. You will find more variety at Kmart and more of a product range.

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